7 Things You Can Do NOW to Prepare Your Business for Hard Times
by Admin
Posted on 14-07-2022 10:10 AM
4. Create Buyer Personas
There's no wonder that, in today's digital world, a big part of your
marketing
strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them. To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow. 1. Create your buyer personas
for any marketing strategy you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them.
Next, to help create your digital marketing strategy, you must develop buyer personas. Understanding who your audience is and what they need from you, as well as the platforms where you can find them, will help you create a solid strategy.
The right digital strategy frameworks can help you come up with better strategies and make success consistent. As you choose or create your own, at the core these are the things you must remember: know your audience. The best way you can map out an accurate customer journey is when you know your audience well. For this reason, it’s good to collect data from surveys and social media analytics to create buyer personas that represent your target audience accurately. With a profile, you’ll be able to know which social media platforms you should be on, what kinds of marketing messages you must put out, and how you can improve customer service and increase the likelihood of a sale.
– situation analysis including swot analysis (strengths weaknesses, opportunities, threats) of your business – objectives – specific objectives created in conjunction with you. – strategy including segments of the market you will target, buyer personas, competitor analysis, what your unique value proposition and brand voice will be. – tactics (i. E. What marketing tools will be selected for your plan from all the available tools – e. G. Social media, email marketing, search engine optimisation, website development, paid ads etc) – actions recommended including website development/improvements, a content creation plan, email marketing, specific social media plan, paid ads such as google, facebook or instagram ads plan etc to promote the business and increase online activity and engagement, to improve search engine optimisation.
7 Things You Can Do NOW to Prepare Your Business for Hard Times
Practical ideas to survive and thrive now and long after covid-19
we’re all feeling the business impact of covid-19 and the massive shift that has resulted from remote working and stay-at-home orders. With more time on our hands, small business owners are looking for ways to keep their business thriving, and many are asking themselves questions like:
is your website working hard enough?
are you selling the right things to solve your customers’ challenges?
do you use the right content and social media approach to generate leads and build sales?
is your email marketing program effective? is it automated?
and perhaps most importantly, how have you pivoted to reinvent your business online and make it more resilient during unpredictable times?.
How to Attract More Customers than Ever with Instagram's New Format
Seo stands for search engine optimization, improving website ranking on google serp for target keywords or relevant searches. By doing seo, your website can get better visibility on search engines, which ultimately helps you garner attention and attract prospective and existing customers. Types of seo: on-page seo - is directly done on websites for search engines and users. Off-page seo - isn't directly done on websites, but it includes link building for websites. Technical seo - it includes crawling, indexing, rendering, and website architecture. One recent tactic you should also implement in your seo strategy is https. If you’re still using http pages, google now suggests you switch to an https format.