Online advertising platforms: 4 types of online advertising platforms
by Admin
Posted on 16-09-2022 08:12 AM
Are you curious how most of your friends in the facebook list have flourishing online businesses? the key to this is knowing the best digital advertising platforms that suit your business. The idea of both traditional and online advertising is the same — to personalize their
marketing
strategies for the target customers and pursue them for consistent conversion & sales. But only digital advertising gives sales from the first day.
Within a highly interactive and collaborative workshop you will be equipped to: create a cost-effective online advertising strategy to grow sales of product and service. Make decisions around which platforms will best meet your business needs in driving sales through online advertising.
Free options for adding to your online advertising presence include: helping your website get found in 'organic' search results using search engine optimisation (seo). Making sure you have online profiles at google my business and bing places. These help you stand out in local searches and on online maps. Setting up profiles on the major social media platforms, even if you don't intend to actively post or advertise on them. Submitting your business for a free listing in local and trade directories like yell , especially if you offer a local consumer service.
Online advertising accounts for almost 9 percent of all advertising in the united states. This share is expected to increase as more media is consumed over the internet and as more advertisers shift spending to online technologies. The expansion of internet-based advertising is transforming the advertising business by providing more efficient methods of matching advertisers and consumers and transforming the media business by providing a source of revenue for online media firms that competes with traditional media firms. The precipitous decline of the newspaper industry is one manifestation of the symbiotic relationship between online content and advertising. Online-advertising is provided by a series of interlocking multisided platforms that facilitate the matching of advertisers and consumers.
1. Pay-per-click (PPC) advertising
Pay-per-click (ppc) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up ppc campaigns on google , bing, linkedin, twitter, pinterest, or facebook and show their ads to people searching for terms related to the products or services.
Ppc campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular ppc platforms are google ads and facebook ads.
In the last 50 years, humans have gone from being exposed to 500 advertisements per day to somewhere between 5,000 and 10,000. Now more than ever, consumers expect to be served advertising content that is both useful and contextually relevant. That's why brands are on the hunt for ways to make their ads stand out, convert at higher rates or otherwise engage their intended audiences. Enter ad evaluation, also known as ad review, the inspection of online advertisements for relevance and efficiency. Regularly used as part of pay-per-click (ppc) advertising programs, paid ads can bring incrementally more visitors and revenue to consumer packaged goods (cpg), retail and other kinds of ecommerce sites.